CEOs as corporate ambassadors: deciphering leadership communication via Twitter
<p><strong>Purpose</strong></p> This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication. <p><strong>De...
| Հիմնական հեղինակներ: | , , , |
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| Ձևաչափ: | Journal article |
| Լեզու: | English |
| Հրապարակվել է: |
Emerald Publishing Limited
2021
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