Do Firms' Product Lines Include Too Many Varieties?
A firm that offers an additional product can capture business from rival firms for other products when consumers prefer to concentrate their purchases at a single supplier. This may lead firms to offer excessive product variety from the social standpoint. A firm may even completely foreclose competi...
| Main Authors: | , |
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| Format: | Journal article |
| Language: | English |
| Published: |
1997
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