Crossmodal correspondences in product packaging. Assessing color-flavor correspondences for potato chips (crisps).
We report a study designed to investigate consumers' crossmodal associations between the color of packaging and flavor varieties in crisps (potato chips). This product category was chosen because of the long-established but conflicting color-flavor conventions that exist for the salt and vinega...
| Main Authors: | , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2011
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