Discount pricing

We investigate the practice of framing a price as a discount from an earlier price, with information such as "was USD200, now USD100". We discuss two reasons why a discounted price- rather than a merely low price- can make a consumer more willing to purchase. First, a high initial price ca...

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Bibliografiska uppgifter
Huvudupphovsmän: Armstrong, M, Chen, Y
Materialtyp: Journal article
Språk:English
Publicerad: Wiley 2019