Communicating to increase public uptake of pandemic flu vaccination in the UK: Which messages work?

<h4>Background</h4> <p>Vaccination is considered the most effective preventive measure against influenza transmission, yet vaccination rates during the 2009/10 influenza A/H1N1 pandemic were low across the world, with the majority of people declining to receive the vaccine. Despi...

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Bibliographic Details
Main Authors: Mowbray, F, Marcu, A, Godinho, C, Michie, S, Yardley, L
Format: Journal article
Language:English
Published: Elsevier 2016