An empirical model of screening rule choice

We model consideration set formation involving non-compensatory screening rules. Rather than choosing from among alternatives or sets, consumers in our model choose rules. The best rules strike a balance between maximizing utility and minimizing costs of thinking. By adding psychological insights in...

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Dettagli Bibliografici
Autori principali: Bell, J, Lee, S, Russell, GJ
Natura: Working paper
Lingua:English
Pubblicazione: University of Oxford 2020