An empirical model of screening rule choice
We model consideration set formation involving non-compensatory screening rules. Rather than choosing from among alternatives or sets, consumers in our model choose rules. The best rules strike a balance between maximizing utility and minimizing costs of thinking. By adding psychological insights in...
| Main Authors: | , , |
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| Format: | Working paper |
| Language: | English |
| Published: |
University of Oxford
2020
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