An empirical model of screening rule choice
We model consideration set formation involving non-compensatory screening rules. Rather than choosing from among alternatives or sets, consumers in our model choose rules. The best rules strike a balance between maximizing utility and minimizing costs of thinking. By adding psychological insights in...
| Asıl Yazarlar: | , , |
|---|---|
| Materyal Türü: | Working paper |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
University of Oxford
2020
|