Optimal sales schemes for network goods
This paper considers a monopolist’s product-launch strategy in the presence of network effects, focusing on how to exploit these effects to the maximum possible extent. In our formal framework, the firm sets a price for its product and chooses a sales scheme, which effectively determines how consume...
| Main Authors: | , |
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| Format: | Journal article |
| Language: | English |
| Published: |
INFORMS
2018
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