Will video kill the radio star? Assessing the potential of targeted exposure to role models through video
In this paper, we focus on the effectiveness of video-based interventions in inducing behavioural changes in poor countries. We first review relevant literature from different disciplines. This suggests both that information targeted to an individual’s specific needs is more effective than broader m...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Oxford University Press
2015
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