Does the shape of a cup influence coffee taste expectations? A cross-cultural, online study
We report a study designed to investigate whether shape-taste crossmodal correspondences would influence consumers’ expectations concerning coffee. To that end, we conducted a cross-cultural online survey with respondents (N = 309) from China, Colombia, and the United Kingdom (UK). The participants...
| Main Authors: | , , , , , , |
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| Format: | Journal article |
| Published: |
Elsevier
2016
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