Marketing medicines: charting the rise of modern therapeutics through a systematic review of adverts in UK medical journals (1950–1980)
<p><h4>Aims</h4></p> <p>To examine how pharmaceutical products that were first marketed between 1950 and 1980 were promoted to physicians through advertisements and briefly review advertising regulations and accuracy of the advertisements in the light of modern knowledg...
| Main Authors: | , , |
|---|---|
| Format: | Journal article |
| Language: | English |
| Published: |
Wiley
2018
|