Happy hour? a preliminary study of the effect of induced joviality and sadness on beer perception

Our emotions influence our perception. In order to determine whether emotion influences the perception of beer, 32 participants watched either a scene from the movie Wall-E to induce joviality, or a short clip from the Shawshank Redemption to induce sadness. The participants were then required to sa...

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Bibliographic Details
Main Authors: Desira, B, Watson, S, Van Doorn, G, Timora, J, Spence, C
Format: Journal article
Language:English
Published: MDPI 2020