Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words
© 2014 Macmillan Publishers Ltd. Simple line segments and shapes convey emotional meaning, with rounder shapes being linked with positive emotions and generally preferred over more angular shapes. We assessed the hypothesis that brand components - specifically typeface and logo symbol - with similar...
| Main Authors: | , , , , |
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| Format: | Journal article |
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2014
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