Multi-modal order fulfillment: concept and application
Empirical work on order fulfillment strategies suggests that building products to customer order is an important driver of organizational value. Similarly, the experimental literature indicates that customers derive value from customization. The modeling literature provides a more equivocal perspect...
| Main Authors: | , , |
|---|---|
| Format: | Journal article |
| Published: |
Wiley
2017
|