Revenue Guarantees in the Generalized Second Price Auction
Sponsored search auctions are the main source of revenue for search engines. In such an auction, a set of utility maximizing advertisers competes for a set of ad slots. The assignment of advertisers to slots depends on the bids they submit; these bids may be different than the true valuations of the...
| Main Authors: | , , , |
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| Format: | Journal article |
| Published: |
Association for Computing Machinery
2014
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