Does the colour of the mug influence the taste of the coffee?
Background We investigated whether consumers’ perception of a café latte beverage would be influenced by the colour (transparent, white or blue) of the mug from which it was drunk. Results In experiment 1, the white mug enhanced the rated “intensity” of the coffee flavour relative to the transpar...
| Main Authors: | , , |
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| Format: | Journal article |
| Published: |
BioMed Central
2014
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