News alerts and the battle for the lockscreen

<p>As we move from a world of information scarcity to one of abundance, a key question is how publishers and brands can attract attention and build habit. This is a pressing issue on the smartphone, where consumers spend the majority of time with a handful of apps that in most cases do not inc...

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Bibliographic Details
Main Author: Newman, N
Format: Report
Language:English
Published: Reuters Institute for the Study of Journalism 2016