WeStore or AppStore: How we shop differently in mobile apps vs. social commerce

In the dynamic world of e-commerce, social commerce has emerged as a revolutionary force, transforming the ways consumers interact, explore, and purchase products online. This paper investigates the differences in customers' search and purchase patterns between a prominent online retailer'...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Hu, K, Karacaoglu, N
स्वरूप: Internet publication
भाषा:English
प्रकाशित: 2021