WeStore or AppStore: How we shop differently in mobile apps vs. social commerce

In the dynamic world of e-commerce, social commerce has emerged as a revolutionary force, transforming the ways consumers interact, explore, and purchase products online. This paper investigates the differences in customers' search and purchase patterns between a prominent online retailer'...

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Bibliografische gegevens
Hoofdauteurs: Hu, K, Karacaoglu, N
Formaat: Internet publication
Taal:English
Gepubliceerd in: 2021