WeStore or AppStore: How we shop differently in mobile apps vs. social commerce
In the dynamic world of e-commerce, social commerce has emerged as a revolutionary force, transforming the ways consumers interact, explore, and purchase products online. This paper investigates the differences in customers' search and purchase patterns between a prominent online retailer'...
| Main Authors: | , |
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| Format: | Internet publication |
| Language: | English |
| Published: |
2021
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