Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage

The majority of the literature on sensory expectations has focused solely on those that are set by the eye, that is, by what we see. However, although we rarely think about it, the sounds we hear prior to tasting also influence both our sensory expectations concerning what a food or beverage product...

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Bibliographic Details
Main Authors: Spence, C, Wang, Q
Format: Journal article
Published: BioMed Central 2015