By the people and for the people: the double-edged effects of platform user mobilization on public policies
Constituency mobilization is a widely prevalent corporate political strategy, yet we lack systematic evidence on the scope of its effectiveness. One emerging form of constituency mobilization is user mobilization, wherein a company focuses on rallying political support among its users. This approach...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Academy of Management
2024
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