Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore

Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore

Globally, illegal and unsustainable wildlife trade can drive biodiversity loss. Understanding which product attributes consumers consider when deciding between products of threatened species or alternatives, is key for conservation interventions. Labeled Discrete Choice Experiments (DCEs) are underu...

书目详细资料
Main Authors:	Doughty, H, Lim, N, Carrasco, R, Milner-Gulland, EJ, Verissimo, D
格式:	Journal article
语言:	English
出版:	Wiley 2021

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