Digital sensory marketing: integrating new technologies into multisensory online experience
People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent auditory, inputs. However, other sensory interfaces (e.g., including touch screens, together w...
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| Formato: | Journal article |
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Elsevier
2018
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