Pluralist perspectives and diverse responses: Exploring multiplexed framing in incumbent responses to digital disruption
Research applying a socio-cognitive lens to disruptive digital innovation often fails to account for intra-firm heterogeneity in how an established incumbent frames and responds to disruptive innovation. To explore the heterogeneous framing processes involved within a firm, we conducted an in-depth...
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| Format: | Journal article |
| Language: | English |
| Published: |
Elsevier
2020
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