Winner take all: Competition, strategy, and the structure of returns in the internet economy

In this paper, we develop an economic rationale for the following stylized fact: Web-based firms spend profligately on advertising and marketing and usually lose money. Our rationale is based on the winner-take-all structure of high fixed cost, low marginal cost, markets for information goods. This...

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Main Authors: Noe, T, Parker, G
格式: Journal article
出版: 2005