Is J the new K? Initial letters and brand names
According to the marketing literature on sound symbolism, "K" is overrepresented as the initial letter in top brand names relative to the frequency with which it appears as the initial letter of words in the English dictionary. However, it is now 35 years since the original study on '...
| Main Authors: | , , |
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| Format: | Journal article |
| Published: |
Springer
2016
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