Global shape perception contributes to crossmodal correspondences

The Bouba/Kiki effect constitutes a classic sound-shape correspondence, with the meaningless sounds “Bouba” and “Kiki” being mapped onto smooth and spiky patterns, respectively. While it is commonly believed that the Bouba/Kiki effect is driven by the local rounded and angular features of a pattern,...

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Bibliographic Details
Main Authors: Chen, YC, Huang, P, Spence, CJ
Format: Journal article
Language:English
Published: American Psychological Association 2021