The American automobile frenzy of the 1950s
A pronounced cycle of car sales in the 1950s is explained in terms of styling competition and consumer preferences. An oligopolistic industry concentrated on non-price competition, and responded to perceived consumer demand for styling and status, with an accelerated product cycle. Demand was shifti...
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| Formato: | Working paper |
| Idioma: | English |
| Publicado em: |
University of Oxford
1996
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