Identifying ambassador species for conservation marketing
Conservation relies heavily on external funding, much of it from a supportive public. Therefore it is important to know which species are most likely to catalyse such funding. Whilst previous work has looked at the physical attributes that contribute to a species' appeal, no previous studies ha...
| Main Authors: | , , , , , , , |
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| Format: | Journal article |
| Published: |
Elsevier
2017
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