Color is to flavor as shape is to texture: a choice-based conjoint study of visual cues on chocolate packaging
The effect(s) of visual cues and their crossmodal correspondences in the context of food packaging have been increasingly researched over the last two decades. This study contributes to the subject by integrating four visual variables into a choice-based conjoint analysis test. The contributions of...
| Main Authors: | , , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Wiley
2022
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