Nudging behavior change: using in-group and out-group social comparisons to encourage healthier choices
This paper revisits concepts of nudge in the context of helping consumers to make healthier food choices. We introduce a novel form of social influence nudge not yet investigated by HCI scholars, the out-group social comparison, and test whether this form of nudging works at the point of checkout ra...
| Glavni autori: | , |
|---|---|
| Format: | Conference item |
| Jezik: | English |
| Izdano: |
Association for Computing Machinery
2022
|