Nudging behavior change: using in-group and out-group social comparisons to encourage healthier choices
This paper revisits concepts of nudge in the context of helping consumers to make healthier food choices. We introduce a novel form of social influence nudge not yet investigated by HCI scholars, the out-group social comparison, and test whether this form of nudging works at the point of checkout ra...
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| Natura: | Conference item |
| Lingua: | English |
| Pubblicazione: |
Association for Computing Machinery
2022
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