Comparing willingness-to-pay: bidding game format versus open-ended and payment scale formats.
The willingness-to-pay technique is being used increasingly in the economic evaluation of new health care technologies. Clinical trials of two methods of screening for colorectal cancer are currently being conducted in the UK and willingness-to-pay for screening has already been estimated by means o...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2004
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