A sweet sound? Food names reveal implicit associations between taste and pitch.

Sounds (high- and low-pitched) have been shown to be implicitly associated with basic tastes (sour and bitter-see Crisinel and Spence, 2009 Neuroscience Letters 464 39-42). In the present study, a version of the implicit association test was used to assess the strength of the association between hig...

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Bibliographic Details
Main Authors: Crisinel, A, Spence, C
Format: Journal article
Language:English
Published: 2010