A sweet sound? Food names reveal implicit associations between taste and pitch.
Sounds (high- and low-pitched) have been shown to be implicitly associated with basic tastes (sour and bitter-see Crisinel and Spence, 2009 Neuroscience Letters 464 39-42). In the present study, a version of the implicit association test was used to assess the strength of the association between hig...
| Main Authors: | , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2010
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| _version_ | 1797075168746536960 |
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| author | Crisinel, A Spence, C |
| author_facet | Crisinel, A Spence, C |
| author_sort | Crisinel, A |
| collection | OXFORD |
| description | Sounds (high- and low-pitched) have been shown to be implicitly associated with basic tastes (sour and bitter-see Crisinel and Spence, 2009 Neuroscience Letters 464 39-42). In the present study, a version of the implicit association test was used to assess the strength of the association between high-pitched sounds and names of sweet-tasting foodstuffs, and between low-pitched sounds and names of salty-tasting foodstuffs (experiment 1). A similar task, the go/no-go association task was then used to evaluate the relative strengths of these associations (experiment 2). Analysis of the sensitivity of participants' responses suggested that both sour- and sweet-tasting (names of) food items were associated with high-pitched sounds. This result highlights the existence of robust cross-modal associations between certain sounds and basic tastes. |
| first_indexed | 2024-03-06T23:46:32Z |
| format | Journal article |
| id | oxford-uuid:711e521d-feb4-4332-b694-cddae93dfaa9 |
| institution | University of Oxford |
| language | English |
| last_indexed | 2024-03-06T23:46:32Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | oxford-uuid:711e521d-feb4-4332-b694-cddae93dfaa92022-03-26T19:41:29ZA sweet sound? Food names reveal implicit associations between taste and pitch.Journal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:711e521d-feb4-4332-b694-cddae93dfaa9EnglishSymplectic Elements at Oxford2010Crisinel, ASpence, CSounds (high- and low-pitched) have been shown to be implicitly associated with basic tastes (sour and bitter-see Crisinel and Spence, 2009 Neuroscience Letters 464 39-42). In the present study, a version of the implicit association test was used to assess the strength of the association between high-pitched sounds and names of sweet-tasting foodstuffs, and between low-pitched sounds and names of salty-tasting foodstuffs (experiment 1). A similar task, the go/no-go association task was then used to evaluate the relative strengths of these associations (experiment 2). Analysis of the sensitivity of participants' responses suggested that both sour- and sweet-tasting (names of) food items were associated with high-pitched sounds. This result highlights the existence of robust cross-modal associations between certain sounds and basic tastes. |
| spellingShingle | Crisinel, A Spence, C A sweet sound? Food names reveal implicit associations between taste and pitch. |
| title | A sweet sound? Food names reveal implicit associations between taste and pitch. |
| title_full | A sweet sound? Food names reveal implicit associations between taste and pitch. |
| title_fullStr | A sweet sound? Food names reveal implicit associations between taste and pitch. |
| title_full_unstemmed | A sweet sound? Food names reveal implicit associations between taste and pitch. |
| title_short | A sweet sound? Food names reveal implicit associations between taste and pitch. |
| title_sort | sweet sound food names reveal implicit associations between taste and pitch |
| work_keys_str_mv | AT crisinela asweetsoundfoodnamesrevealimplicitassociationsbetweentasteandpitch AT spencec asweetsoundfoodnamesrevealimplicitassociationsbetweentasteandpitch AT crisinela sweetsoundfoodnamesrevealimplicitassociationsbetweentasteandpitch AT spencec sweetsoundfoodnamesrevealimplicitassociationsbetweentasteandpitch |