Overcoming the liability of outsidership in institutional voids: Trust, emerging goals, and learning about opportunities
Building on the complementarity of the revisited Uppsala model and effectual logic, this article examines the role of affective and cognitive trust for developing knowledge in the context of small- and medium-sized enterprise (SME) internationalization in emerging markets. Drawing on qualitative int...
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| Format: | Journal article |
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SAGE Publications
2016
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