Investigating the influence of colour, weight, and fragrance intensity on the perception of liquid bath soap: An experimental study
We report a preliminary experiment designed to investigate people's product expectations (for a liquid soap) as a function of its fragrance and packaging. To this end, a series of soap bottles was produced that were identical in shape but had different intensities of colouring (white, pink, or...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2014
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