Private label as a vehicle for innovation
The development of private label is well advanced in the UK retail market, especially within the grocery sector. Retailers, such as Tesco and Sainsbury’s, target the mass market with a wide range of private labels, for price sensitive customers to socially and environmentally sensitive customers. Th...
| Main Authors: | , |
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| Format: | Working paper |
| Language: | English |
| Published: |
2010
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| Subjects: |