Case study - M-commerce at Helsana Health Insurance: Mobile premium calculator

Case study - M-commerce at Helsana Health Insurance: Mobile premium calculator

The advancement of Information and Telecommunication Technologies allows new types of interaction between companies and customers. Companies face the question which potentials can be exploited using new communication and transaction channels and which challenges must be overcome in doing so. The des...

書誌詳細
主要な著者:	Reichold, A, Schierholz, R, Kolbe, L, Brenner, W, SOCIETY, IC
フォーマット:	Conference item
出版事項:	2003

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