Effects of a magazine’s move to online-only: post-print audience attention and readership retention revisited
For financial reasons, newspapers and magazines are increasingly going online-only. By doing so, some have returned to profitability, but with what consequences for their audiences? To expand the scant evidence base, we conducted a case study of the UK’s New Musical Express (NME) magazine. By analyz...
| Main Authors: | , |
|---|---|
| Format: | Journal article |
| Language: | English |
| Published: |
Taylor and Francis
2019
|