So, tell me what users want, what they really, really want!
Equating users’ true needs and desires with behavioural measures of ’engagement’ is problematic. However, good metrics of ’true preferences’ are difficult to define, as cognitive biases make people’s preferences change with context and exhibit inconsistencies over time. Yet, HCI research often gloss...
| Main Authors: | , , , |
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| Format: | Conference item |
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Association for Computing Machinery
2018
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