“A sweet smile”: the modulatory role of emotion in how extrinsic factors influence taste evaluation
It has recently been demonstrated that the reported tastes/flavours of food/beverages can be modulated by means of external visual and auditory stimuli such as typeface, shapes, and music. The present study was designed to assess the role of the emotional valence of the product-extrinsic stimuli in...
| Main Authors: | , |
|---|---|
| Format: | Journal article |
| Published: |
Taylor and Francis
2017
|