Tasting atmospherics: taste associations with colour parameters of coffee shop interiors

Coffee is one of the world's most frequently consumed beverages, and coffee culture is an increasingly popular phenomenon across the world. Atmospheric elements are especially important for the design of coffee shops. However, it is still unclear how the visual atmospherics (e.g., colour scheme...

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Bibliographic Details
Main Authors: Motoki, K, Takahashi, A, Spence, C
Format: Journal article
Language:English
Published: Elsevier 2021