Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars
The present study utilized the techniques of eye tracking and word association in order to collect attentional information and freely-elicited associations from consumers in response to changing specific attributes of the product packaging (jam jars). We assessed the relationship between the data ob...
| Main Authors: | , , , |
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| Format: | Journal article |
| Published: |
2013
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