Cognitive mechanisms of risky choice: is there an evaluation cost?
We contrast two classes of choice processes, those assuming time-consuming comparisons and those where stimuli for each option act independently, competing for expression by cross censorship. The Sequential Choice Model (SCM) belongs in the latter category, and has received empirical support in seve...
Main Authors: | , , , |
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Format: | Journal article |
Language: | English |
Published: |
2012
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