What do we know about communicating risk? A brief review and suggestion for contextualising serious, but rare, risk, and the example of cox-2 selective and non-selective NSAIDs

Background: Communicating risk is difficult. Although different methods have been proposed - using numbers, words, pictures or combinations - none has been extensively tested. We used electronic and bibliographic searches to review evidence concerning risk perception and presentation. People tend to...

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Bibliographic Details
Main Authors: Moore, R, Derry, S, McQuay, H, Paling, J
Format: Journal article
Language:English
Published: BioMed Central 2008
Subjects: