The rise of Uber and regulating the disruptive innovator
The ride-hailing company Uber has achieved extremely rapid global expansion by means of outmanoeuvring governments, regulators and competitors. The rise of the company has been based on a deliberate strategy of acting as a market disruptive innovator through a user friendly technology and making use...
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| Format: | Journal article |
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John Wiley & Sons Ltd
2017
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