‘If you smoke, you stink.’ Denormalisation strategies for the improvement of health-related behaviours: the case of tobacco
Denormalisation has emerged as a possible strategy to influence health-related behaviours, particularly in the context of anti-smoking initiatives. Denormalisation strategies aim to influence social norms surrounding the behav-iour in question, by making the behaviour less visible and reducing its s...
| Main Author: | |
|---|---|
| Format: | Book section |
| Published: |
Springer
2013
|