‘If you smoke, you stink.’ Denormalisation strategies for the improvement of health-related behaviours: the case of tobacco

‘If you smoke, you stink.’ Denormalisation strategies for the improvement of health-related behaviours: the case of tobacco

Denormalisation has emerged as a possible strategy to influence health-related behaviours, particularly in the context of anti-smoking initiatives. Denormalisation strategies aim to influence social norms surrounding the behav-iour in question, by making the behaviour less visible and reducing its s...

書誌詳細
第一著者:	Voigt, K
フォーマット:	Book section
出版事項:	Springer 2013

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